Most life insurance agents don’t struggle because of sales skill.
They struggle because:
40% of “exclusive” leads never answer
Some prospects don’t remember opting in
Others clearly don’t qualify
Hours disappear into dialing numbers that go nowhere
And when contact rate drops, everything feels unstable.
Is it you?
Is it the script?
Or is it the lead source?
We focus on fixing what can be fixed before the lead ever reaches you.
1. Consumer Intent
A prospect requests information about life insurance through TCPA compliant online forms.
2. Qualification Screening
Each prospect answers a short set of qualifying questions to filter out obvious misfits.
3. Phone Verification
The prospect confirms their phone number via one-time passcode.
4. Exclusive Delivery
Leads that pass both checks are delivered exclusively and in real time.
A valid lead includes:
Full name
Verified US phone number
Email address
Age
State
Timestamp
Consumer consent
Completed screening questions
Sales outcomes depend on many factors.
Lead standards are based on data quality — not whether a policy is written.
No surprises.
No moving goalposts.
This model works best if:
You already buy life insurance leads
You track your numbers
You follow up consistently
You understand not every lead converts — but patterns matter
If you’re tired of gambling on vendors and want a more controlled system, you’ll feel at home here.
Lion Marketing is a life insurance lead generation company that provides exclusive, pay-per-lead life insurance leads to independent telesales agents nationwide. We focus on verified phone numbers, structured screening, and predictable lead delivery designed to improve contact rates and pipeline stability.
Yes. Each life insurance lead is delivered to one agent only. We do not resell the same lead to multiple agents.
Once the lead is delivered, it is yours to work.
Before a submission is accepted, the prospect confirms their phone number using a one-time passcode (OTP).
This helps reduce:
- Typos
- Fake numbers
- Bot submissions
While no system guarantees 100% contact, verified numbers significantly increase the likelihood of real conversations compared to unverified internet leads.
Prospects complete basic life-insurance-specific questions before submission, such as:
- Age range
- General health context
- Coverage interest
This filters out obvious mismatches before the lead enters your system. It is not underwriting, but it improves alignment and reduces wasted calls.
Contact rate depends on several factors, including:
- Speed to call
- Follow-up cadence
- Time of day
- Your existing sales process
Lion Marketing focuses on improving data accuracy and intent verification to increase the probability of connected calls. We do not guarantee a specific percentage, but our system is designed to reduce disconnected numbers and low-effort submissions.
Lion Marketing provides exclusive, real-time raw life insurance leads. These are not live transfers or pre-set appointments.
You control the dialing, follow-up, and closing process.
Lion Marketing supports:
- Final Expense
- General / Term Life
- Mortgage Protection
- Permanent Life
- IUL
- Whole Life
Screening logic aligns with the product category you are targeting.
Leads are delivered in real time after the prospect completes the form and verifies their phone number.
Fast delivery allows you to call while interest is fresh and intent is highest.
Internet life insurance leads require structured follow-up.
Most successful telesales agents use multiple call attempts, SMS, voicemail, and follow-up over a 30–90 day window.
A non-answer does not automatically make a lead invalid. Lead validity is based on verified data and completed screening, not sales outcome.
Lion Marketing focuses on mechanics, not hype.
Key differences include:
- Phone number verification before delivery
- Built-in eligibility screening
- Exclusive lead delivery
- Clear, objective lead standards
We prioritize cleaner inputs and math-driven evaluation over unrealistic performance promises.
Lion Marketing works best for agents who:
- Already buy and work life insurance leads
- Understand contact rate and close rate
- Follow up consistently
- Evaluate performance over time
If you are brand new and still learning how to sell, this may not be the right starting point.
Lion Marketing operates on a pay-per-lead model.
Pricing varies based on:
- Product type
- Targeting criteria
- State
- Volume
We review pricing after understanding your current numbers and goals to ensure alignment.
Internet life insurance leads should typically be evaluated over a 30–90 day window, depending on product and follow-up structure.
Short-term evaluation rarely reflects full performance patterns.
Lead performance varies by state, demographic, and product category.
On a call, we review your target states and ensure they align with current demand and traffic patterns.
We review:
- Your current lead sources
- Contact rate
- Close rate
- Average annualized premium
- Target production goals
Then we determine whether this model improves your math and supports your pipeline goals.
If it does not make sense, we will say so.
Lion Marketing is a life insurance lead generation company that provides exclusive, pay-per-lead life insurance leads to independent agents and telesales professionals nationwide.
We specialize in helping established life insurance agents generate more connected conversations by improving contact reliability, screening quality, and delivery consistency. Our lead systems are built for agents who already understand their numbers and want more predictable, profitable lead flow.
Unlike generic lead vendors, Lion Marketing focuses on verified contact data and structured eligibility screening before a lead is delivered. Each prospect confirms their phone number through a one-time passcode, helping reduce invalid numbers and disconnected calls. Basic qualification questions are completed during the opt-in process to align leads with common life insurance products such as final expense, term life, and permanent life coverage.
Our model is simple:
Exclusive delivery
Real-time lead submission
Clear, objective lead standards
Pay-per-lead pricing
Lion Marketing was created to solve one of the biggest frustrations independent life insurance agents face: inconsistent contact rates and unpredictable pipeline performance. By prioritizing verified information and transparent processes, we help agents focus on what they do best — selling and building their book of business.
Lion Marketing operates nationwide and serves independent agents who treat their practice like a business and want a more stable, math-driven approach to life insurance lead generation.

Lion Marketing provides exclusive, pay-per-lead life insurance leads with verified phone numbers and qualification screening for agencies nationwide.
Built for volume-based life insurance sales teams.
Verified numbers. Clear standards. Real-time delivery.
Final Expense Insurance Leads
Term Life Insurance Leads
Mortgage Protection Leads
IUL Insurance Leads
Whole Life Insurance Leads
How It Works
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Lion Marketing LLC is a nationwide life insurance lead generation company serving independent agents and agencies across the United States.